RESUME

Kathryn Pomroy
+1   218-600-7373
upnorthwriter@icloud.com

Writing

• Collaborate with clients to write actionable content using a variety of different styles and techniques to 
communicate ideas. Specialized knowledge in finance, healthcare, and education.

• Write B2B and B2C content, creative copywriting, business and corporate writing, and news writing.

• Apply SEO best practices to harness readers’ attention and encourage action

• Represent dozens of clients from areas like personal and business finance, medical/healthcare, and education

• Work with remote clients both nationally and internationally to increase traffic an average of 35% per month

• Recruit, manage and mentor writing teams in content writing best practices, helping them improve employer satisfaction by more than 53%

• Verify facts, dates, and statistics, using standard reference as a managing editor for nine years

• Develop story or content ideas, considering reader or audience appeal

• Experience developing editorial calendars, content workflows, and similar deliverables

• Astute sense of voice and tone

• Experience working in fast-paced, deadline-driven environments

• Commended by numerous clients for clarity, SEO success, engaging content, and work process
  

Editing & Proofreading

• Comprehensive knowledge of English grammar, punctuation, sentence structure, usage, and vocabulary

• Verify facts, dates, and statistics, using standard reference as a managing editor for nine years

• Recruit, manage and mentor writing teams in content writing best practices, helping them improve employer satisfaction by more than 53%

• Experience developing editorial calendars, content workflows, and similar deliverables

• Deep-editing and proofreading

• Newsroom editor for large daily newspaper for six years

Marketing

• Working knowledge of SEO, SEM, web technology, social media sites

• Developed brand and voice for company websites, social media, blog, product materials, manuals, PR, catalogs, and more

• Varied language and tone based on product and medium

• Wrote slogans that appeared on packaging, brochures and other promotional materials

• Reviewed advertising trends, consumer surveys, and other data regarding marketing of goods and services to determine the best way to promote products

• Helped increase domestic customer base from 33 to more than 3,000 in two years

• Developed and international presence and distributor network

Professional experience & work history

• 2005 - Current - Owner/Writer/Editor - UpNorth Writer, Duluth, MN

• 2022 - Current - Staff Writer - Experian blog

• 2005 - 2014 - Marketing Strategist - Chester Creek Technologies, Duluth, MN

• 2002 - 2005 - Senior Writer/Account Manager - Carlson & Kirwan Advertising, Duluth, MN

• 1999 - 2000 - Senior Writer - Out There Advertising, Duluth, MN

• Newspaper Production Editor - Hutchinson Leader

• Newsroom Editor - Santa Cruz Sentinel

• Freelance writer for local and national magazines - Max Magazine, Woman Today, Business North, YourLife, and The Duluthian